Rs 99 Webinar – Generating ₹1.5 Crores in Revenue Through Strategic Upselling
Client Overview
Our goal was to conduct a low-ticket webinar at Rs 99, targeting 100 attendees to introduce participants to our offline training programs. This initiative aimed to build trust, nurture leads, and convert them into high-value clients through a tiered upselling process.
Challenges Before Partnership
- Encouraging sign-ups for a paid webinar at the initial awareness stage.
- Driving attendance and engagement during the live session.
- Upselling attendees to a higher-priced offline program.
- Sustaining interest and guiding them toward premium offerings over time.
Solution Implemented
Affordable Entry-Level Webinar
- Launched a Rs 99 webinar, lowering the entry barrier and attracting a wider audience.
- Focused on delivering high-value content to build trust and credibility.
Lead Generation and Nurturing
- Promoted the webinar through email campaigns, social media ads, and organic content.
- Generated 120 leads through targeted marketing, surpassing the initial goal of 100.
High Attendance Rate
- Out of 120 leads, 96 attended the webinar, reflecting an 80% attendance rate.
- Engaging presentation style and valuable insights helped retain audience interest throughout.
Live Upsell for Offline Program
- Presented an exclusive offer for an offline training program priced at ₹7,500 during the webinar.
- Closed 15 leads directly on the live webinar, translating into ₹1,12,500 in immediate revenue.
Long-Term Revenue Strategy
- Introduced a tiered workshop model, where upsold clients were nurtured for the next level of training.
- Over time, 3rd-level workshop participants contributed to generating ₹1.5 crore in total revenue.
Key Results
Total Leads
- 120
Immediate Upsell Revenue
- ₹1,12,500 (15 x ₹7,500)
Webinar Attendees
- 96 (80% attendance rate)
3rd Level Workshop Revenue
- ₹1.5 crore over the long term
Key Results
By structuring a cost-effective entry-level webinar and nurturing leads through progressive upselling, we demonstrated how a small investment can lead to exponential revenue growth. This case highlights the power of trust-building, strategic engagement, and offering value at each stage of the client journey.
