Patidar Rajwadi Chai – Achieving 7.5x ROAS and ₹11.19 Lakhs in Sales
Client Overview
Patidar Rajwadi Chai is a well-loved Tea brand known for its premium tea blends and strong franchise model. Beyond expanding its franchise network, PRC leveraged our expertise to boost direct sales of tea products.
The results were outstanding: ₹11.19 lakhs in sales with just ₹83,951 media budget, achieving an impressive 7.5x Return on Ad Spend (ROAS).
The results were outstanding: ₹11.19 lakhs in sales with just ₹83,951 media budget, achieving an impressive 7.5x Return on Ad Spend (ROAS).
Challenges Before Partnership
- Building an E-commerce Presence: Tea sales needed a stronger push online.
- Optimising ROAS: Maximising returns from a limited ad budget.
- Attracting the Right Audience: Engaging Tea lovers and converting them into buyers.
Solution Implemented
Performance Marketing Campaigns
- Designed targeted ad campaigns for platforms like Meta (Facebook and Instagram) to drive sales.
- Used precise audience targeting to connect with Tea enthusiasts and loyal PRC fans.
Creative Ad Strategy
- Developed engaging ad creatives and persuasive copy highlighting PRC’s tea quality, benefits, and special offers.
E-commerce Optimization
- Ensured the website’s purchase journey was seamless, focusing on user experience to improve conversion rates.
Analytics and Iteration
- Monitored campaign performance closely, refining targeting and creatives to achieve maximum ROAS.
Key Results
Sales Achieved
- Total Sales: ₹11.19 lakhs generated during the campaign.
- Media Spend: ₹83,951, delivering a phenomenal 7.5x ROAS
Target Audience Engagement
- Successfully connected with chai enthusiasts, driving not just sales but also brand loyalty.
Franchise Growth
- 17 franchises sold, expanding FudBoy’s presence to 18 locations.
- Franchise sales averaged ₹7–8 lakhs + GST, resulting in ₹1.27 crores (₹1,27,50,000) in revenue.
Scalable Success
- Patidar Rajwadi Chai now has a proven e-commerce strategy to scale direct product sales further.
Key Results
This campaign demonstrates the power of targeted performance marketing paired with strong creative and strategic optimization. With a 7.5x ROAS and ₹11.19 lakhs in sales, Patidar Rajwadi Chai continues to set benchmarks for success in the Tea industry.
