Case Study: FudBoy – Scaling from 1 to 18 Restaurants in Just One Year
Client Overview
FudBoy started as a single restaurant with a dream to grow through franchising. With the strategic expertise of Digistudios, this vision became a reality, as the brand expanded to 18 locations in just 12 months, selling 17 franchises along the way.
Challenges Before Partnership
- Minimal Brand Awareness: Starting out as a single outlet, it struggled with visibility.
- Tapping Franchise Buyers: Standing out in the competitive F&B franchise market was tough.
- Operational Consistency: Scaling rapidly while ensuring uniform quality was critical.
Solution Implemented
Meta Ads For Leads Generation
- Ran targeted campaigns on Facebook and Instagram that generated over 500+ high-quality leads.
- Leveraged detailed audience segmentation to connect with prospective franchisees passionate about F&B.
- Ad creatives showcased an attractive ROI and FudBoy’s low investment model.
Content Creation
- Delivered top-tier marketing collaterals, including brochures, explainer videos, and engaging social media visuals.
- Highlighted FudBoy’s unique value proposition and shared its franchise success stories to inspire confidence.
Social Media Campaigns
- Social Media Campaigns
- Built a narrative that resonated with franchise buyers, solidifying trust and credibility.
Key Results
Lead Generation
- Over 500+ franchise inquiries were generated through well-optimized Meta Ads campaigns.
Franchise Growth
- 17 franchises sold, expanding FudBoy’s presence to 18 locations.
- Franchise sales averaged ₹7–8 lakhs + GST, resulting in ₹1.27 crores (₹1,27,50,000) in revenue.
Rapid Business Expansion
- Established a strong foothold across the region within a year.
High ROI from Ads
- Cost-effective lead generation with impressive conversion rates.
Key Results
This collaboration between FudBoy and Digistudios underscores the transformative power of a well-planned digital strategy. Through targeted advertising, bespoke content creation, and consistent storytelling, FudBoy emerged as a prime example of scaling success—turning a single outlet into a thriving multi-location franchise model in record time. Ready to scale your brand with such impactful strategies? Let’s connect today and make your growth story the next success case!
