Case Study: Patidar Rajwadi Chai – From 40 to 200+ Franchises in Just 3 Years
Client Overview
Patidar Rajwadi Chai is an iconic chai brand, beloved for its authentic flavors and strong franchise model. When we partnered with PRC three years ago, they had 40 franchises. Through a meticulously designed SEO strategy, we’ve helped the brand scale to 200+ franchises, solidifying its dominance in the market
Patidar Rajwadi Chai is an iconic chai brand, beloved for its authentic flavors and strong franchise model. When we partnered with PRC three years ago, they had 40 franchises. Through a meticulously designed SEO strategy, we’ve helped the brand scale to 200+ franchises, solidifying its dominance in the market
Challenges Before Partnership
- Slower Franchise Growth : Expansion was steady but lacked momentum to hit larger goals.
- Underutilised Online Presence : The website and organic search lacked optimised visibility to drive franchise inquiries.
- Lead Generation : Needed a sustainable strategy to attract quality leads.
Solution Implemented
Search Engine Optimization (SEO
- Conducted comprehensive keyword research and on-page optimization to rank for high-intent search terms like chai franchise opportunities.
- Implemented robust backlink strategies to build domain authority.
- Optimised content across the website, focusing on franchise inquiries and customer engagement.
Content Strategy
- Created SEO-rich blogs and landing pages that answered franchise-related questions and showcased PRC’s value proposition.
- Highlighted success stories and case studies to attract potential franchisees organically.
Challenges Before Partnership
- Regularly tracked website traffic and lead conversion data to refine strategies and improve outcomes.
- Focused on technical SEO to ensure the site remained fast, responsive, and user-friendly.
Key Results
Lead Generation
- 300+ Organic SEO Leads Per Month: Our SEO strategy consistently delivers high-quality leads, resulting in 5–10 daily inquiries.
- Leads are entirely organic, highlighting the sustainable nature of the growth.
Franchise Growth
- Expanded from 80 franchises to 180+ in just three years, adding 100+ franchises directly driven by our SEO efforts.
Website Performance
- 3,000–4,000 Website Clicks Monthly: This consistent traffic fuels PRC’s lead pipeline.
- 3,000–4,000 Website Clicks Monthly: This consistent traffic fuels PRC’s lead pipeline
Sustainable Organic Presence
- Positioned PRC as a leading chai franchise through improved search rankings and an authoritative online presence.
Key Takeaways
This partnership showcases the transformational power of organic growth. By leveraging SEO-driven lead generation, PRC has scaled its franchise model exponentially. The results—300+ leads monthly, 180+ franchise locations, and thousands of website visitors—reflect the strength of a wellexecuted digital strategy.
